Online presence is a must for you if you own a business. Web provides a good exposure. It gives you the opportunity to reach your target audience worldwide at a time. More and more people are turning online every day. If you do not have an online presence may miss a number of potential customers. Besides Internet is the most cost effective marketing medium. Internet marketing helps you reduce the cost and distribute information to a wide range of target audience. Online marketing is fast too. So it is not necessary to spend much time in that and can focus more on its core business. You can use various tools for Internet marketing such as websites, blogs, forums, email and so on. Before discussing the tools you need to understand a very important point. Whatever tool you are using must step into the shoes of your audience. You know how good your product or service. However, they are absolutely ignorant about the fact. They would like to know who you are, but what is most important to them is knowing what you are offering. So they are very aware of how you can benefit from your products or services. We will now discuss the most effective tools you can use for online marketing. Design a WebsiteOne of the most useful tools of online advertising is a website. You should design a site that will immediately attract your target audience. Remember that the visuals you use should complement the theme of your website. Now a great visual website is not always successful. Why? It is because they lack adequate information. information content is the most important part of a website. It helps you communicate with your prospects. Provides information about your company and your product or service. Write the contents of a simple way so that readers can easily go through it. Another thing to remember is that your site must be easy to use. The spectators always prefer sites that are easy to navigate. Rank High in Major Search EnginesYou make a website that is a perfect combination of informative content and free graphics. But your site is not gaining you anything. Making a great website is only the first half of the story. People come to hear from you only when you can find your website and for that you need to rank high in major search engines like Google, MSN and Yahoo, etc. Use the order directed KeywordsIn get search engine ranking you must follow some algorithms search engines while creating a website. Use your targeted keywords in the content of your website. For example if you sell the items to your target audience are those who seek with words such as clothing, apparel, shirts, pants, etc. You can be more specific, it means that if you sell clothes in Mumbai can use keywords such as clothing , Mumbai, India on the content of your website. Participate in blogs and ForumsSearch engines find your site easily, if it finds your link on other sites. So you can go directly link exchange means that you can ask related sites you give the link and you can put the link on your site. Or you can participate in blogs and forums and put your site url here to be popular. Pay Per Click AdvertisingSearch takes little engine to find your site. If you want immediate exposure on the Internet you can go for PPC campaign. PPC is very effective because people visit your site as soon as it is created. You have to pay search engines for each click a user. Online advertising will earn immediate recognition.