There’s a lot of questions about how to build links into web sites and blogs. Do you need thousands upon thousands of links? What about those email link building scams – do they really work? Maybe if I make something viral, that will work? These three strategies presented by Liana Li Evans of KeyRelevance & [...]

What is a quality incoming link? This article describes the key characteristics of a perfect link. For explanation purposes, the sample company is a shoe retailer called Fred’s Sports, and the keyword phrase being optimized for is “blue Nike sneakers”. Key word phrase in anchor text Unless you put your keyword phrase in the anchor [...]